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With a focus on growing weekend leisure travel, we’ve targeted women who are often the planners and decision-makers. When it comes to travel, these women have no shortage of hotel options, but often view all hotels within our category as essentially the same.
But we know that at Hampton there is a difference. It’s our culture—the friendly, authentic, caring and thoughtful service delivered by our people each and every day. And that’s exactly what we’ve highlighted with our new brand campaign platform, “We Go Together.”
This campaign is like nothing we’ve ever done before. Where our competitors have focused on the stay, we’ve focused on what people do when they travel. These are stories of discovery and connection that feature our guests getting out and about. And along the way, our Hampton team members play a vital role in empowering these memorable experiences.
This new brand platform will be supported with a fully integrated campaign that includes two 30-second television spots as well as online banner advertising, digital video, movie theater ads and partnerships with popular web sites. Exciting new social media and public relations programs will also help to amplify our message even further. We hope you enjoy the campaign, which launches Monday, February 2.
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Features our many breakfast options available to guests every morning.
Highlights amenities such as the free hot breakfast, free WiFi and our clean and fresh duvets.